Trademark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the urls and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise as to whether to register a trademark objection reply filing online. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from using your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description within the business’ offerings provides the legal specifics of protector. It is important that the range of goods and/or services that the business produces is correctly classified into one of the 45 separate categories available.

It is important to highlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the emblem and business conception nationwide too. Having rights on the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the most of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval being the exclusive user belonging to the specified trademark for the range of goods and services inked under the application.

Posted by georgina